The Science of Storytelling 2
How Customer Storytelling Can Transform Your Company
A powerful, well-told story has the potential to change the way people think, work, learn and communicate. Storytelling is intrinsic to who we are as people, and has played a defining role in our evolution as a species. This webinar explores they keys to successful storytelling, and how customer storytelling can transform your company’s approach to marketing and advertising.
Customer Storytelling is a company’s practice of empowering its community to share their unique experience with the world. It can be as simple as a written review, as dynamic as customer photos and videos of your product, and as expansive as stories about topics related to your brand.
In this presentation we cover:
- A quick recap of Part 1
- Setting Goals + Benchmarks: starting off your campaign with the proper KPIs
- Knowing What Stories Work: Data about which types of stories have the biggest impact on your community, and tactical advice on how to put this data to work for your brand
- How, Where, & When to use these stories: when are people most receptive to customer stories, and where to use this incredible content.
This presentation also includes questions asked by attendees.