The Story

Honey Bunches of Oats is a great way to start the day. With their¬†Bunch of Beats¬†campaign, Post Cereals set out to continue that charge from the morning throughout the day. They created a music video of people “Smiling while they shake it”, and invited their community to join in on the craze. Post customers could dance along to the song, and be incorporated into a community generated music video.