The Story

Maria Sharapova is a really big fan of her followers. She loves their support and encouragement, and wanted to find a whole new way to engage with them. When Maria launched her new SocialChannel app on Facebook, she partnered with us to add the ability to easily send video well wishes. And, of course, as one of the world’s best athletes, she wanted to create a little competition between her fans, so we created a gamified experience that let fans earn points for every action they took.