The Internet Retailer Conference + Exhibition (IRCE) is the premier annual event for eCommerce. Trailblazers of e-commerce come together at the world’s largest e-commerce event, for a week of presentations, networking, learning, and fun. In our work together, the IRCE wanted to make the conference more interactive. Prior to the event, attendees were able to share their story about what they were most looking forward to in the upcoming conference. At the event, attendees could tweet, post, Instagram, and record their message about what was most interesting. Additionally, at the center of the conference, attendees could visit an interactive booth where they could snap a photo, take a video, or share their story about the conference.