The Story

Every year, the Bud Light Hotel is a Superbowl centerpiece, serving beer, blasting music, and ushering in celebs. To take it even further, Bud Light wanted to engage a lucky fan as reporter on duty. This epic job opportunity needed a breakthrough application, so we worked with Bud Light to find a new interview process. Bud Light utilized our platform to get fans to pitch themselves. But that wasn’t the end. The winning entry not only had to be compelling to Bud Light, but it also had to be popular to everyone else. Job applicants used our social sharing tools to promote their videos.