The Story

Birchbox is the smartest way to shop for beauty and grooming products. They approached StoryBox with a campaign to energize fans of their product, TheBalm. Together, we launched a contest where customers could create and share a tutorial showcasing their best blush, highlighter, and/or eye shadow tips and tricks. In addition to a variety of giveaway items, recipients were able to have their story shared throughout Birchbox and TheBalm digital properties.