Why Video?

power-of-videoOh hey there! Welcome back! How’s that last week of Summer treating you? Getting ready for the three day weekend? Woohoo! Anyway, before we get there, we wanted to chat a bit about a topic that is near and dear to our heart: you guessed it… video. So you may ask, Hey @VideoGenie, what’s so great about #video? Well, Ladies and Gents – everything. Is that answer not sufficient? Alright, let’s throw some pretty baller stats at you.

  • 90% of information transmitted to the brain is visual and visuals are processed 60,000X faster in the brain than text
  • People are 85% more likely to purchase a product after watching a video
  • Viewers spend 100% more time on web pages with videos on them

And finally, marketers are catching on!

  • Video will grow a staggering 11% in U.S. digital ad spend, going from 19% ($2.9B) in 2013 to 30% ($9.1B) in 2017 -eMarketer

So what do you think? A tweet or text review may be a good first step, but let’s really engage those followers by leveraging the most evocative medium possible: video. And remember campers, the average attention span online in 2012 was 8 seconds, so there’s really no time to waste!