The Ultimate Guide to Customer Storytelling

We are excited to announce the release of our newest resource – The Ultimate Guide to Customer Storytelling.

You can download your own copy for free here.

In this 72 page eBook, you’ll learn everything you need to know to establish a successful customer storytelling program. Including:

  1. The power of storytelling: why is storytelling so effective at connecting with people of all demographics?
  2. What is customer storytelling: how can storytelling be applied to customer engagement?
  3. Elements of successful storytelling: what does data show about people’s willingness to share their own story and influence perspective customers
  4. Setting goals + benchmarks: starting off your campaign with the proper KPIs
  5. Knowing what stories workData about which types of stories have the biggest impact on your community, and tactical advice on how to put this data to work for your brand
  6. How, where, and when to use customer stories: when are people most receptive to customer stories, and where to use this incredible content.

So much has gone on behind the scenes – crunching numbers, combing data, analyzing client successes, aggregating knowledge – we’re so excited to share the fruit of all of this labor in a single, comprehensive document.

Check it out and let us know what you think!