The Ultimate Guide to Customer Storytelling
We are excited to announce the release of our newest resource – The Ultimate Guide to Customer Storytelling.
You can download your own copy for free here.
In this 72 page eBook, you’ll learn everything you need to know to establish a successful customer storytelling program. Including:
- The power of storytelling: why is storytelling so effective at connecting with people of all demographics?
- What is customer storytelling: how can storytelling be applied to customer engagement?
- Elements of successful storytelling: what does data show about people’s willingness to share their own story and influence perspective customers
- Setting goals + benchmarks: starting off your campaign with the proper KPIs
- Knowing what stories workData about which types of stories have the biggest impact on your community, and tactical advice on how to put this data to work for your brand
- How, where, and when to use customer stories: when are people most receptive to customer stories, and where to use this incredible content.
So much has gone on behind the scenes – crunching numbers, combing data, analyzing client successes, aggregating knowledge – we’re so excited to share the fruit of all of this labor in a single, comprehensive document.