How to Sell Your Boss on User-Generated Content

We all know that content is king. However, we often forget that we don’t have to do all the work ourselves. Content created by customers, such as reviews and blog posts, can be just as valuable as the content your company generates. In fact, according to Media Research Specialists, Ipsos MediaCT and Crowdtap, millenials report that…

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Knowing what stories work – data on customer responses to storytelling

In our recent post about Selecting a Customer Storytelling Medium we presented an array of data about how customers like to share their stories. One of the observations we made was that, while 81% of customers are willing to share their story by a simple star rating, this drops to 25% and 10% for photo and video,…

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3 Ways to Improve Customer Engagement

When it comes to social media, engagement is the name of the game. It’s not enough to have a large number of followers. If your followers aren’t interacting with your posts, you’re doing something wrong. How do you increase customer engagement without coming across as too desperate? Focus on the Customer Though you may be…

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See and Be Seen: Is Visual Content Taking Over?

It seems like nobody wants to read anymore. The average web user spends just seconds on a webpage, reading only 20 percent of the text that they see. Fortunately, this provides savvy social media managers with a tremendous opportunity. By embracing visual content, companies can better connect with a more engaged customer base. The Visual Revolution Once…

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