How to Sell Your Boss on User-Generated Content

We all know that content is king. However, we often forget that we don’t have to do all the work ourselves. Content created by customers, such as reviews and blog posts, can be just as valuable as the content your company generates. In fact, according to Media Research Specialists, Ipsos MediaCT and Crowdtap, millenials report that…

Read More

3 Ways to Improve Customer Engagement

When it comes to social media, engagement is the name of the game. It’s not enough to have a large number of followers. If your followers aren’t interacting with your posts, you’re doing something wrong. How do you increase customer engagement without coming across as too desperate? Focus on the Customer Though you may be…

Read More

See and Be Seen: Is Visual Content Taking Over?

It seems like nobody wants to read anymore. The average web user spends just seconds on a webpage, reading only 20 percent of the text that they see. Fortunately, this provides savvy social media managers with a tremendous opportunity. By embracing visual content, companies can better connect with a more engaged customer base. The Visual Revolution Once…

Read More

Honey Bunches of Oats asks fans to “Smile While You Shake It!”

This week, Post Cereals launched a campaign with VideoGenie, asking their fans to “Smile While You Shake It”.  After producing an amazing and catching music video around their cereal, Honey Bunches of Oats turned to its fans, and asked them to strut their stuff to the new tune.  And, as you can see… the videos…

Read More

How to Create a Great Video Product Review Campaign

Now that consumers are armed with smart phones and cheap webcams, video product reviews are becoming a critical component of any eCommerce experience.  User-generated reviews’ influence on purchase behavior has been well documented in the digital environment. A recent study by the Kelsey Group found that consumers were willing to pay, on average, 20% more for products…

Read More