3 Ways to Improve Customer Engagement

When it comes to social media, engagement is the name of the game. It’s not enough to have a large number of followers. If your followers aren’t interacting with your posts, you’re doing something wrong. How do you increase customer engagement without coming across as too desperate? Focus on the Customer Though you may be…

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The Ultimate Guide to Customer Storytelling

We are excited to announce the release of our newest resource – The Ultimate Guide to Customer Storytelling. You can download your own copy for free here. In this 72 page eBook, you’ll learn everything you need to know to establish a successful customer storytelling program. Including: The power of storytelling: why is storytelling so effective at…

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How to Make Customer Stories More Shareable: 9 Tips & Examples

We poured through 9 amazing campaigns by 8 incredible companies in order to distill lessons you can apply to your campaigns on Facebook, Instagram, and Twitter. In each of these examples, you’ll see how visual content is much more shareable than any other form of content, and how powerful customer storytelling can be. Facebook: Visual stories…

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Customer Storytelling Campaign Checklist

10 Things to Get Right Before You Get Started Years ago, running a customer storytelling campaign meant developing creative, writing a check, and crossing your fingers that results would follow. The channels that marketers use today are different, but the same problem remains: disconnected tools and channels means it’s tough to measure results, and the…

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