Honey Bunches of Oats asks fans to “Smile While You Shake It!”

This week, Post Cereals launched a campaign with VideoGenie, asking their fans to “Smile While You Shake It”.  After producing an amazing and catching music video around their cereal, Honey Bunches of Oats turned to its fans, and asked them to strut their stuff to the new tune.  And, as you can see… the videos…

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How to Create a Great Video Product Review Campaign

Now that consumers are armed with smart phones and cheap webcams, video product reviews are becoming a critical component of any eCommerce experience.  User-generated reviews’ influence on purchase behavior has been well documented in the digital environment. A recent study by the Kelsey Group found that consumers were willing to pay, on average, 20% more for products…

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Product Update: Reviews

Word-of-mouth marketing and user-generated content is quickly becoming a critical part of digital marketing strategies. User review platforms are becoming one of the most effective tools for online marketers to give customers a platform to express their opinion with the product or service. Further it’s a great opportunity for brands to offer a new level…

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VideoGenie and Moontoast Partner to Bring User-Generated Video to Facebook Newsfeeds!

We’re very excited to announce our partnership with Moontoast, an innovative Social Rich Media advertising platform leader and recent winner of the Facebook PDM Innovation Competition.  We here at VideoGenie, are always looking for new and innovative ways to help increase ROI for our clients. This integration will combine VideoGenie’s ability to capture, mange and…

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How to Incentivize and Engage Your Fans!

Recently, Sweepstakes.com wanted to generate leads and increase engagement with entrants as part of their “Enter to win $5000.00 a week for life” campaign. They turned to VideoGenie’s contest solution to capture video submissions. Entrants were encouraged to record a video and share it as part of the submission process. Sweepstakes.com didn’t just stop there,…

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