The Relationship Era – Webinar now available

If you missed our webinar with NPR’s Bob Garfield this last Monday, it’s not too late! We’ve just added a recording of the webinar, which you can view right now here.

In this webinar, Bob walked us through:

  • How to discover and fulfill the bigger picture for your business.
  • Why it’s important to have a purpose beyond the bottom line.
  • Why customers connect with companies that are doing good.
  • How employees benefit from purpose beyond profit.

An Albert Einstein quote says it all when it comes to the relationship era in business, “Try not to become a man of success, but rather try to become a man of value.” Simply switch “man” to “brand.” The only way for organizations to achieve lasting success is to create authentic customer relationships. Not even all the money in the world spent on cool social media campaigns, viral videos, or the most micro-targeted online ads will do achieve this.

So what is the key to creating authentic customer relationships? Of course, a solid product or service is necessary to start. But in order to grow and remain relevant to customers, companies must demonstrate genuine behaviors, too. These include sincerity, transparency, shared values, and a noble mission beyond the bottom line.