Recording Artist Latest Music Video Incorporates Fan Generated Video Clips

According to Mashable, music star and recording artist, Ellie Goulding recently called on her fans to help create an alternative version of the music video for her latest single, “Burn”, off of her second album. Goulding, no stranger to using user-generated content to promote her music, asked her fans to create videos showing how much friends mean to them and posting it to Twitter’s Vine along with the hashtag #ellieburnvine.

Check out the results.