Partner Spotlight: Priceline

In this Partner Spotlight, Priceline found that they could achieve greater brand awareness driven by Priceline’s most passionate fans and increased conversions through happy customers sharing their videos with friends and family.

Who: Priceline.com is a leading U.S. online travel service for value-conscious leisure travelers. Priceline.com has pioneered a unique new type of e-commerce known as a “demand collection system” that enables consumers to use the Internet to save money on a wide range of products and services while enabling sellers to generate incremental revenue.

What: Priceline is well-known for its brilliantly produced broadcast video campaigns. But Priceline needed an extra element in their video marketing arsenal: user-generated content, served through its Facebook page. Priceline needed a way for happy customers to tell other prospective consumers how they saved money.

[pullquote]Priceline needed a way for happy customers to tell other prospective consumers how they saved money.[/pullquote]

With VideoGenie’s social video platform and through numerous recorded videos, customers had the opportunity to be completely honest with each other about their experiences with Priceline. When given the opportunity to speak about the brand, Priceline’s customers responded enthusiastically.

Results:

  • Videos viewed: More than 6 videos per person
  • Average video time per viewer: Fans watched an average of 1.7 minutes of video
  • Number of shares: 32 social shares per video
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