Partner Spotlight: JustFabulous
In this Partner Spotlight, JustFabulous combined a powerful daily incentive with exemplary campaign execution, and this generated over 300 videos in the first two weeks of the contest. Fans not only created videos, but consumed and shared them at extraordinary levels: over 5 videos were watched per person and 93% of approved videos were shared.
Who: JustFabulous is a monthly VIP membership program that grants fashion lovers access to celebrity stylists and the hottest shoes and handbags. To celebrate their one millionth Facebook Fan in style, JustFab.com chose VideoGenie’s platform to engage their passionate fans and give them the chance to talk about why they’re the Ultimate JustFab FABshionista.
What: With a dedicated community of fans, JustFabulous needed a way to not only celebrate their 1M fans milestone, but also show appreciation for their biggest advocates. As part of a month-long celebration on their Facebook page, JustFabulous invited their fans to tell their community: “Why are YOU the ULTIMATE JustFab FABshionista?”
With hundreds of dedicated JustFab FABshionistas in their Facebook community, JustFabulous tapped into their fans’ enthusiasm for high-fashion shoes and provided them with 20 seconds of fame to let the world know why they’re the Ultimate shoe FABshionista. JustFabulous cross-promoted the contest heavily across all social media channels and chose the best video submission daily to receive a year of free shoes. The Grand Prize winner, or Ultimate Fan, was promised a $1000 shopping spree, in addition to a year of free shoes. With VideoGenie’s platform, the best video entries were easily shared and highlighted on JustFab’s Facebook Timeline, YouTube Channel and Twitter stream.
[pullquote]The top 10 videos were shared over 50 times with over 54,000 Facebook fans gained.[/pullquote]
- Videos viewed: The average video viewer watched more than 5 videos
- Average video time per viewer: Fans watched an average of 1.7 minutes of video
- Number of shares: 93% of approved videos were shared; the top 10 videos were shared over 50 times with over 54,000 Facebook fans gained