Must read stats for online marketers

The Power of Earned Media

  • 92% of customers trust earned media above all other forms of advertising –Nielson, April 2012

  •  “The average buyer consults 11 product reviews on a path to purchase -Holmes Report, Jan. 2013

  • 77% of consumers are more likely to buy a new product when learning about it from friends or family” -Nielsel Feb. ’13

  • “Consumer reviews are significantly more trusted – nearly 12 x more – than descriptions that come from manufacturers” -eMarketer, Feb. 2010

  • 71% of those surveyed claim reviews from family members or friends exert a “great deal” or “fair amount” of influence – Harris Int. June ’13

The Power of Video

  • “Watching a minute of video is equivalent to reading 1.8 million words” -Forrester Research

  • Online shoppers who watch videos spend 2 minutes longer on site and are 64% more likely to buy” -ComScore August, 2010

  • 76% of marketers plan to add video to their sites (higher than Facebook, Twitter, and blog integration) – Social Media Examiner