Missed our SXSW Presentation?

Missed our SXSW presentation with Anheuser-Busch InBev in March? We’ve uploaded our presentation to SlideShare. The presentation was a hit in our packed auditorium in Austin, and we hope you find it valuable.

Some points we touched upon:

  1. What is the hard marketing value and power of customer-contributed video?
  2. How can brands build credibility through user-generated content and social video?
  3. How can social video achieve new levels of authenticity that can’t be achieved by other marketing mediums?
  4. What are the acute pain points brands face and how can social video be used as a marketing tool to address those pain points?
  5. What are some of the best practices in strategy and execution behind campaigns utilizing UGC/social video for their marketing efforts?

[slideshare id=12080849&doc=vgsouth-x-southwestr2-120320100844-phpapp02&w=600]