Missed our SXSW Presentation?
Missed our SXSW presentation with Anheuser-Busch InBev in March? We’ve uploaded our presentation to SlideShare. The presentation was a hit in our packed auditorium in Austin, and we hope you find it valuable.
Some points we touched upon:
- What is the hard marketing value and power of customer-contributed video?
- How can brands build credibility through user-generated content and social video?
- How can social video achieve new levels of authenticity that can’t be achieved by other marketing mediums?
- What are the acute pain points brands face and how can social video be used as a marketing tool to address those pain points?
- What are some of the best practices in strategy and execution behind campaigns utilizing UGC/social video for their marketing efforts?