VideoGenie Teams up with Maria Sharapova to Engage Her Fans

Maria Sharapova’s recent withdrawal from the US Open due to a shoulder injury was unexpected. Moreover, it was definitely a blow for the fans who were looking to see some fierce woman’s tennis completion as she was to defend her US Open Champion title.

With the launch of Maria’s new SocialChannel app on Facebook, fans were able to send Maria video well wish messages directly via the VideoGenie app. VideoGenie teamed up with SocialChannel and Live Gamer to allow users to directly engage with the tennis superstar. Fans can watch videos and directly comment through the VideoGenie platform. The VideoGenie platform allows fans to seamlessly record video comments through the SocialChannel app across both desktop and mobile experiences.  In addition, fans earn points toward prizes and autographed memorabilia from Maria herself for every action they take on the app.

The campaign focused on creating a gamified experience around authentic and engaging digital content, while providing fans a real opportunity to communicate directly with Maria. We’re definitely looking forward to seeing what they have to say.