Honey Bunches of Oats asks fans to “Smile While You Shake It!”
This week, Post Cereals launched a campaign with VideoGenie, asking their fans to “Smile While You Shake It”. After producing an amazing and catching music video around their cereal, Honey Bunches of Oats turned to its fans, and asked them to strut their stuff to the new tune. And, as you can see… the videos are pretty mesmerizing!
Each week, fans can win a $500 prize for being the top video. Additionally, anyone who submits a video may become part of their upcoming music video, featuring their fans.
As you’ll see, when you go to record your video, their theme music will play in the background and you can sing – or dance – along to the music. Honey Bunches of Oats also did a fantastic job with their mobile presence, with a beautiful, responsive designed campaign.
This is a really great example of how to cut loose and have fun with your community. We look forward to seeing more of their great videos!