Check Out How These Three Companies Rely On Community-Generated Content

In today’s constantly evolving digital marketing landscape, it can be difficult to stay on top of the latest trends. Technology changes quickly, and many of us stay up at night thinking of ways to make marketing more effective and scalable.

Despite these rapid changes in technology, it turns out that peoples’ biases change at a much slower clip.

Consumers trust other consumers more than they trust traditional forms of advertising. This has been the case since the beginning of time. But what’s the most effective method for harnessing your customers’ voice? In this week’s client spotlight, we’re highlighting three companies that are doing an exceptional job at leveraging real people from their community as their brand spokespeople.

Honey Bunches of Oats

Post Foods oh-so-delicious cereal, Honey Bunches of Oats, has done a tremendous job generating buzz, excitement, and virality by getting their customers to particpate in a singalong. As you can see from their campaign, Honey Bunches of Oats has successfully received well over 2,000 videos in their campaign thus far, which has led to incredible brand engagement, virality, and awareness. This content is addicting. But don’t take our word for it, check it out yourself!


Citrix’s product, GoToMyPC, is laser-focused on helping their customers stay on top of their businesses regardless of where they find themselves in the world. The folks at GoToMyPC know their greatest marketers are their customers, so they let them do the talking. Check out how GoToMyPC relies on video testimonials to promote their flagship product.


Jane Cosmetics

Jane Cosmetics is a socially-conscious cosmetics line for women who believe that looking good and doing good don’t have to be mutually exclusive. The folks over at Jane Cosmetics work hard at cultivating a community of compassionate and confident women who are giving back to their communties and inspring Jane. Check out how Jane Cosmetics moves the spotlight from the brand to their community to do the talking through a rich gallery of Instagram photos, YouTube videos, tweets and more.

I hope these three digital pioneers inspire you to take the leap and get your community involved in the brand conversation. If you’re interested in learning more about the product that powers these powerful use cases, feel free to request a demo of our technology.