Today @ 11am PST: The Science of Storytelling 2 Webinar

It’s not too late to join us today for our webinar, The Science of Storytelling 2. You can signup here. In this webinar you’ll learn about: Data about the efficacy of different story types Statistics about which story types have the biggest impact on your community Tactical advice about how and where to publish your customer…

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Planning + Building customer storytelling automation

As we discussed in our post about Creating a reason for customers to share their story a small subset of your community is willing to share their story for free. While we would encourage you to reward customers for taking the time to share their story, we did want to pass along a few tips…

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Upcoming Webinar: 11.3 @ 12 EST w/ NPR’s Bob Garfield

Join us this coming Monday (11/3) at 12:00 EST for our webinar, The Relationship Era: Creating Authentic Customer Relationships in a Cluttered World. You can sign up here. The webinar will be hosted by Bob Garfield, co-host of NPR’s On the Media. Bob is also author of Can’t Buy Me Like, and an advisor for StoryBox. An Albert…

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Deciding how to solicit customer stories

When you ask customers to share their story, you need to give them a stage. In today’s digital landscape, there are multiple ways that you can solicit stories. However, this also means that customers are overrun with requests from other companies and brands. So, here are a few tips on the best way to solicit…

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Providing simple guidelines for customer storytelling

Customer storytelling can be like bumper bowling – setting up some firm guidelines can help keep content out of the gutter and drive towards more stories. Here are a few tips to consider to help your customers give you stories of quality and value. Seed Content: At the start of a night, great bartenders will…

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