Client Spotlight: Mammoth Mountains

If you’re in a part of the country getting lots of rain right now, don’t despair – that means that you’ve got some great skiing and boarding ahead! In honor of the rainy weather, we wanted to highlight a recent client launch, with Mammoth Mountains. You can check out their campaign here. With #MammothStories, they’re…

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Using voting and limited time offers to drive campaign success

You’ve taken the time and effort to get all of your customer advocate stories in one place; now you’ve got to drive more participation and viewership. To do both, voting and limited time offers are great ways to ramp up your campaign. The Impact of Voting on Organic Traffic When executed properly, voting is an…

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How to maximize customer advocate participation through tiered incentives

In our post on Creating a reason for customers to share their story we talked a lot about the different types of incentives that motivate customer advocates to take the time to share their story with you. Another important aspect to consider is the way in which you offer your incentives – and providing tiered incentives is…

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How to use Facebook to showcase Brand Advocate stories

There are a lot of outlets for your customer stories, many of which we discussed previously in our post on Where, When, and How to Use Customer Stories. One that is used frequently is the brand’s Facebook Fan Page, and this is often the best place to start. There are a few reasons for this: Ease…

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