How to Sell Your Boss on User-Generated Content

We all know that content is king. However, we often forget that we don’t have to do all the work ourselves. Content created by customers, such as reviews and blog posts, can be just as valuable as the content your company generates. In fact, according to Media Research Specialists, Ipsos MediaCT and Crowdtap, millenials report that…

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StoryBox Profile: Marcus Tetwiler talks about donating bone marrow

We don’t usually do this, but we wanted to break away from our usual tactical breakdown of customer storytelling to share a quick story of our own. We’re really excited and honored that one of our Sales Development Representatives, Marcus Tetwiler, will be donating bone marrow this coming Monday. As a team, there are several…

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New eBook: How to Attract Customers with Facebook

We’ve received a lot of questions lately about social commerce and about how to better use Facebook to acquire new customers. So, we’ve put together a new eBook about exactly that – How to Attract Customers with Facebook. You can download the eBook here. Believe it or not, Facebook isn’t just for cat photos, news articles, selfies,…

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Where, When, and How to Use Customer Stories

When do customers create stories? If you’re an employer, the answer to this question is a bit depressing – most customers are creating stories during normal working hours. In fact, 57% of customer stories are created between 9:00am-5:00pm PST. It makes sense, this is when they’re in front of a computer and able to write…

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Knowing what stories work – data on customer responses to storytelling

In our recent post about Selecting a Customer Storytelling Medium we presented an array of data about how customers like to share their stories. One of the observations we made was that, while 81% of customers are willing to share their story by a simple star rating, this drops to 25% and 10% for photo and video,…

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