Creating a reason for customers to share their story

As any fisherman worth his salt knows, in order to catch some fish, you need to know how to bait the hook. With customer storytelling, it’s no different. Sure, there are some customers who will share their stories for free. In fact, when it comes to sharing stories for free, customers respond as follows: 67%…

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Determining a story topic for your community

A key to getting your storytelling program off on the right foot is to discover what type of story your community would like to tell. When we first speak with prospective clients, they often have an idea about what story they’d like. More often than not, that story is, “Why I love [Insert your company…

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Setting goals + benchmarks for customer storytelling

When it comes to customer storytelling, one of the most frequent problems we encounter with newcomers is a “Ready, fire, aim” approach to establishing a campaign. In fact, eight times out of ten, when we ask prospective clients what their goals are for their campaign, we encounter an awkward silence, followed by a, “You tell…

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Selecting a customer storytelling medium

People have different comfort levels on how they would share their story. We all know this implicitly – we’ve got that friend who is always the first to jump up on stage, belt out karaoke, and seems to feed off of the energy of the crowd. And we all have that friend who wouldn’t get…

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Upcoming Webinar: The Science of Storytelling 2 (10.30.14 @11am PST)

Based on the popularity of our last webinar (viewable here), we’re excited to announce our next webinar as The Science of Storytelling 2. The webinar will be held on Thursday, October 30 at 11:00am PST, and you can register here. In addition to answering questions about topics raised during the Q&A portion of The Science of…

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