How to maximize customer advocate participation through tiered incentives

In our post on Creating a reason for customers to share their story we talked a lot about the different types of incentives that motivate customer advocates to take the time to share their story with you. Another important aspect to consider is the way in which you offer your incentives – and providing tiered incentives is…

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How to use Facebook to showcase Brand Advocate stories

There are a lot of outlets for your customer stories, many of which we discussed previously in our post on Where, When, and How to Use Customer Stories. One that is used frequently is the brand’s Facebook Fan Page, and this is often the best place to start. There are a few reasons for this: Ease…

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How to use hashtags with your contest or campaign

When it comes to advocacy marketing, hashtags are an effective and simple way for you to both increase customer engagement and get great stories from your community. But before we dive into everything you need to know, you really need to watch this Jimmy Fallon sketch with Justin Timberlake about hashtags…because, it’s kind of amazing….

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How to Sell Your Boss on User-Generated Content

We all know that content is king. However, we often forget that we don’t have to do all the work ourselves. Content created by customers, such as reviews and blog posts, can be just as valuable as the content your company generates. In fact, according to Media Research Specialists, Ipsos MediaCT and Crowdtap, millenials report that…

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StoryBox Profile: Marcus Tetwiler talks about donating bone marrow

We don’t usually do this, but we wanted to break away from our usual tactical breakdown of customer storytelling to share a quick story of our own. We’re really excited and honored that one of our Sales Development Representatives, Marcus Tetwiler, will be donating bone marrow this coming Monday. As a team, there are several…

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