What Makes Them Click, 5 Reasons Why Online Video is So Persuasive (Guest Post)

Below is a guest blog post from Grant Crowell, social video expert and consumer advocate covering online video and social business since 2005. In “What Makes Them Click, 5 Reasons Why Online Video is So Persuasive” on ReelSEO, Crowell interviews Dr. Susan Weinshenk, Founder and President of the User Experience Institute, on what marketers need to know…

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Putting Your Customer Testimonials to Work

When a customer is interested in your business for the first time, a review site is often their first stop. In fact, Forbes predicts that 90% of customers will consult a review site before making the purchase of a good or visiting a restaurant in 2014. For this reason, businesses should have a system in place that…

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4 Ways to Collect Customer Testimonials right now

Simply put, social proof is a powerful tool for your business. American social psychologist, Stanley Milgram, proved this through his street experiments. Dr. Milgram gathered several people on a busy street and instructed them to stare up at the sixth floor even though nothing was happening. As a result of the experiment, he found that only 4% of…

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Five Ways to Solicit Customer Testimonials That Will Drive More Revenue

Whether you market for a digital agency or a fast food chain, customer reviews can seriously impact your company’s future business prospects. In a 2013 survey by Dimensional Research, 90% of respondents said positive online reviews affect their buying decisions; 85% said the same of negative reviews. But take note: If your company is planning to solicit customer…

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5 Common Factors for Great Testimonials

Customer testimonials speak directly to consumers in ways that your other marketing and advertising materials never could. Great testimonials appear real and authentic to the consumer, breaking past the defenses consumers put up; however, bad testimonials look staged and feed consumer fears that your company is lying when you make claims about what your product…

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