5 Tips for a Running a Successful Video Contest
Viral videos can do wonders in increasing your brand recognition. One way to discover viral content is by harnessing the power of user generated content by running an online video contest. Consider the following 5 tips which help you to successfully do so.
1. Clearly Establish Your Why
It is important to clearly know why you are running your online video contest. Is it to draw awareness for a new product? Are you looking for a video which could be used as a commercial or as part of your marketing materials? Once you know your why this will help to develop an effective campaign strategy.
2. Tap Into the Power of Social Network
There are 2 aspects in connection with effectively using social media:
- Your personal use
- Your visitors’ use
Concerning that first point you want to promote your contest throughout different social media networks. Also if you were to promote your online video contest on a site like twitter make sure you make effective use of hash tags. This will increase the potential for retweets.
You also want to make sure that your contest website has social sharing buttons for multiple platforms. You also want to encourage users to interact with your brand and other social network users. Social engagement is a key factor in ensuring successful contests.
3. Establish Clear Contest Rules
Clear rules will help preserve the integrity of the contest and avoid potential legal issues. For example if the online video contest has a social media component such as the winner being the one with the most Facebook likes, you may specify that multiple likes from the same IP address won’t be counted.
It will also be good to specify in the rules if your company plans on using the content after the contest. The submitter should also be aware of what rights they retain concerning their content.
4. Carefully Moderate Submissions
All videos should be approved before they are posted online. This will prevent content that is offensive or that is inconsistent with your brand’s image. This is where you want to do your due diligence when selecting an appropriate platform. Many platforms have built in moderation and this will make your online video contest run smoother.
5. Select the Right Partner and Platform
At times a company may decide that all that they need to do to run an online video contest is to start a YouTube channel and accept submissions. Even though you may choose to post some of the content on your YouTube channel, having a video channel is not the same as a fully branded contest website. Also partnering with the right company can give you access to expertise and tools that you might not have access to otherwise.
When selecting the right platform and partner here are some questions to keep in mind:
- Will they be able to look after the legal aspects of running a contest?
- Do they provide built in social networking features which will increase the potential of content going viral?
- Will it be easy to customize the contest site?
- What kind of metrics do they provide so that you can measure the success of your campaign?
- What is there track record in running similar online video contest?
This is just a small sampling of the type of questions you should ask. It is important you do your homework. To help make the right choice please contact us. We will use our expertise to help you make the right decisions in running a successful online video campaign.