4 Ways to Collect Customer Testimonials right now
Simply put, social proof is a powerful tool for your business. American social psychologist, Stanley Milgram, proved this through his street experiments. Dr. Milgram gathered several people on a busy street and instructed them to stare up at the sixth floor even though nothing was happening. As a result of the experiment, he found that only 4% of people would stop and join the staring if a single person was looking up. However, the percentage jumped a surprising 40% when there were 15 people staring up at the idle office.
While you may not find a use for individuals staring up at the sixth floor of your office building, you can use the same implications to attract customers to your business. Simply put, customer testimonials work. However, finding ways to collect customer testimonials may not be as easy as it seems. In any case, the following four ways to collect customer testimonials will guide your attention in the right direction.
1. Give Something Away to Get It Back
One of the most effective ways to collect customer testimonials is to give something away. If your company has been established for a while and has a long list of loyal customers, you may not have to use this tactic. However, if you are just starting, you may not have any customers to provide your business with social proof. Instead, you can offer your services for free or on a trial period in exchange for a customer testimonial. At the same time, you will be building and expanding your brand recognition. If you are dealing with business customers, you can ask to place a badge on their site, which links back to your company website.
2. After Sale or Post-Delivery Testimonials
In most cases, when a customer buys your service, this is their happiest point. More so, this is the optimum time to collect customer testimonials. After the sale has been closed and the paperwork is finalized or after you deliver the service, simply ask the customer for a testimonial. On the other hand, you can always send them an email to:
- instruct them to a survey service, which will send them to a page on your site after they fill out the survey. Once a few of them participate, you can implement goal tracking to discover which subscribers completed the survey.
- instruct those interested in giving a testimonial to reply to the message with their story. This is the easiest way and only takes a minute.
3. Get Social
Today, social media has grown to become a part of every adult’s daily life. In addition to keeping in touch with friends, social media can be used as a source for candid feedback from customers. Simply watching the social feeds is known as social listening, but you can take it one step farther by including a short separate survey. In either case, using social media to collect customer testimonials is an excellent way to gage your customer’s satisfaction with your product or service.
If you are planning an event, make sure you are prepared to collect customer testimonials. Since your customers will be there, by simply talking to them you can expose an excellent opportunity to collect valuable customer testimonials. In addition to building rapport through face-to-face conversations with your customers, you also get valuable feedback. You can easily transpose this information and share it on your website as a stellar form of social proof.
If you’re interested in learning more about how StoryBox can help simplify your customer testimonial process, you can request a demo.