SNAPCHAT FOR BUSINESS (Carlos Gil, BMC Software presentation takeaways)

Carlos Gil of BMC Software gave one of the most attended seminars at this year’s Digital Summit in Phoenix. In his talk, Carlos gave an overview of Snapchat for businesses and how brands can use this to their advantage. You can view the full presentation here, but I wanted to provide a summary and my…

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3 Ways to Drive Sales & Traffic with Instagram

Instagram continues to be one of the biggest tools available to marketers. It’s a lightweight, low-to-no cost way to have an authentic (and seemingly effortless) conversation with your customers. For those of you seeking to move beyond audience building and who are ready to start driving both traffic and sales from Instagram, here are three…

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T5T: 4 of the Best Growth Hacking Experiments to Try in 2017

My Top 5 Takeaways (T5T) from Hubspot’s article, 4 of the Best Growth Hacking Experiments to Try in 2017 are: 1. The basics of growth hacking are to know your current marketing metrics, perform constant experiments to see how to make large growth (10X+ rather than incremental improvement) and then share the results with your…

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How to make $2,000 from a simple intro

At a company meeting recently, we realized that some of our best customers have come from referrals from friends and clients. It’s always flattering and encouraging when someone shares StoryBox with their friends, and we wanted to find a way to really say “thank you” to them for this generous introduction. That’s what lead to…

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