‘Fun Home’ Wins Best Musical and Wins the Internet

The Tony’s, the biggest night in Broadway, has initiated another production into the highest echelon of popular culture. “Fun Home” has ascended into the mainstream by claiming this year’s Best Musical prize. Rising tides raise all ships, but in the fickle world of the internet there can only be one true winner. Within social media, the award has become a pop…

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How To Drive Conversions from Instagram

How many times have you scrolled through your Instagram feed today? For most people reading this article I imagine it is built into your daily routine right alongside brushing your teeth and getting dressed for work. Instagram has become one of the most engaging social network and it is showing no signs of slowing down. Check out these statistics…

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Instagram’s Emoji Hashtag Will Impact Visual Commerce

In our internet world, language has evolved in a way that emphasizes the compression of ideas into the smallest places possible. On April 27th Instagram’s newest feature may prove to be one of the final nails in the coffin of traditional communication. Pick your favorite past author- if they aren’t fully rolled over Bobby Knight style, then…

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UGC Digital Rights Management 101

In 2013 the popular news site Buzzfeed ran into some trouble when they failed to properly execute Digital Rights Management. The news outlet had used a photograph from photographer Kai Eiselein, without first obtaining the correct permissions. The result was a costly lawsuit that was filed for damages in excess of $3.6 Million. With the…

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The Rise of Visual UGC and How Marketers are Handling it

Global business-to-consumer eCommerce sales are projected to hit $1.7 trillion (with a T!) this year. The rush to sell products online is certainly here, and brands are looking for every advantage possible to win over consumers and drive more sales online. And with this explosive growth, an emerging trend  has caught fire with savvy marketers:…

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